Florida lawyers did not need the Federal Trade Commission to tell them that noncompetes matter. For almost thirty years, Florida Statute § 542.335 has given employers a powerful set of tools to lock in customer relationships, confidential information, and trained talent, while telling courts to construe restrictive covenants in favor of “reasonable protection” of legitimate business interests and to ignore individualized hardship to employees. Florida practice materials emphasize the same themes: written covenants, a “legitimate business interest” as the gateway to enforcement, and judicial power to trim overbroad restraints rather than invalidate them. Florida appellate courts have taken that instruction seriously. They routinely enforce noncompetes that fit within the statute and often modify overbroad covenants rather than strike them down. At the same time, commentators have described the statute as both “reasonable” and “truly obnoxious,” and have documented special frictions in fields like medicine where noncompetes collide with professional ethics and patient care.
The FTC’s 2024 NonCompete Clause Rule briefly promised to sweep away this statebystate patchwork by banning nearly all employment noncompetes nationwide. The rule rested on an aggressive reading of the FTC’s authority under section 5 of the FTC Act and a broad empirical record portraying noncompetes as bad for wages, innovation, and equality. Litigation followed immediately, and by 2025 federal courts had cast serious doubt on the agency’s power to impose such a sweeping ban, while commentators predicted that the rule would either be enjoined or rolled back by a future administration. Florida’s response has not been to moderate. Instead, the Legislature doubled down by enacting the Florida Contracts Honoring Opportunity, Investment, Confidentiality, and Economic Growth (CHOICE) Act, which sits alongside Section 542.335 and creates a second, even more employer-friendly track for “covered” high-earning workers.
This Article uses Florida’s experience in the wake of the FTC’s faltering ban to make two claims. First, Florida now operates a dual noncompete regime. Section 542.335 continues to govern most workers, but the CHOICE Act creates a separate set of presumptions and remedies for a narrow, well-compensated tier. Second, while this structure offers predictability for employers, it also pushes Florida further out of step with a growing consensus in the national literature that sees “defaultuse” noncompetes as overused and often harmful, particularly for rank-and-file workers. Florida lawyers now practice in what is effectively a “maximalist” noncompete jurisdiction at the very moment many scholars and regulators are urging the opposite approach.


